Sales Effectiveness
Driving Commercial Excellence & Growth
As part of series named "NEXT-LEVEL SALES LEADERS"
Understand how value is created, make sharp commercial decisions, build prioritized growth plans, and forecast sales accurately.
Trainer(s)
DK Trần Thị Diễm Khuê
KU Kim Uyên
Learning designed around real business impact.
What participants will be able to do.
✓Understand how the business creates value (revenue/margin/mix, sources of growth, customer & channel economics)
✓Make commercial decisions & optimize trade investment/ROI; evaluate promotions
✓Build growth plans by prioritized opportunity (impact vs effort)
✓Build sales plans linked to targets, resources & execution cadence
✓Forecast with discipline to improve accuracy & business predictability
Experienced practitioners, not just presenters.
Trần Thị Diễm Khuê